Ahmadfaruqui_img_4651
Biography
Testimony
Publications
Personal Interests

Ahmad Faruqui is a principal at The Brattle Group, where he is focused on assessing the economics of smart grid policies and investments related to dynamic pricing, demand response, advanced metering infrastructure, energy efficiency and demand forecasting. He has worked with more than two dozen utilities in the U.S. and abroad on a variety of engagements dealing with customer-side strategy. He worked with the FERC staff in developing the National Action Plan for Demand Response and conducting A National Assessment of Demand Response Potential. He assisted the California Energy Commission in assessing the development of load management standards and the Saudi Electricity Regulator in developing a Demand-Side Management Plan for the Kingdom. In addition, Dr. Faruqui co-authored EPRI’s national assessment of the potential for Energy Efficiency and EEI’s report on quantifying the benefits of dynamic pricing. He has also assessed the benefits of dynamic pricing for the New York Independent System Operator, worked on fostering economic Demand Response for the Midwest ISO and ISO New England, and reviewed demand forecasts for the PJM Interconnection.

Dr. Faruqui holds a Ph.D. in economics from the University of California, Davis and has published four books and more than a hundred articles on energy economics.

Representative Engagements
Presentation
The Re-emergence of Combined Heat and Power (CHP)
August 27, 2014
Presented at the NRRI Teleseminar
Report
Structure of Electricity Distribution Network Tariffs: Recovery of Residual Costs
August 2014
Prepared for the Australian Energy Market Commission
Article
Smart By Default
August 2014
Published in the August 2014 issue of Public Utilities Fortnightly
Report
Quantile Regression for Peak Demand Forecasting
July 31, 2014
Published on Social Science Research Network
Presentation
Moving Demand Response Back to the Demand Side
July 28, 2014
IEEE Power & Energy Society General Meeting, National Harbor, MD
Presentation
Price-Enabled Demand Response
July 16, 2014
Presented to the Thai Energy Regulatory Commission, OERC, and Utilities Delegation, Boston, MA
Presentation
Quantile Regression for Peak Demand Forecasting
July 1, 2014
Prepared by The Brattle Group, Inc.
Presentation
Strategies for Surviving Sub-One Percent Growth and the Emergence of the Energy Services Utility
June 24, 2014
Presented at the 2014 UEC Summit, Coeur d’Alene, Idaho
Presentation
The Emergence of the Energy Services Utility
June 5, 2014
Presented at the North Carolina Electric Membership Corporation
Article
Study Ontario for TOU Lessons
April 1, 2014
Published in Intelligent Utility
Presentation
Surviving Sub-One Percent Sales Growth
March 20, 2014
Presented at the ACC Workshop, Phoenix, AZ
Presentation
Surviving Sub-One Percent Sales Growth
March 13, 2014
Presented at the EISPC Annual Meeting, Naples, FL
Report
Impact Evaluation of Ontario’s Time-of-Use Rates: First Year Analysis
November 26, 2013
Ahmad Faruqui, Sanem Sergici, Neil Lessem, Dean Mountain, Frank Denton, Byron Spencer, and Chris King
Prepared for the Ontario Power Authority
Presentation
The Global Tao of the Smart Grid
November 7, 2013
Presented at The 3rd Guangdong, Hong Kong, Macau Power Industry Summit, Hong Kong
Presentation
The Customer-Side Benefits of Smart Meters
November 7, 2013
Presented at the Smart Meter Symposium, Hong Kong
Presentation
The Potential for Demand Response to Integrate Variable Energy Resources with the Grid
November 1, 2013
Greg Wikler, Debyani Ghosh, Kelly Marrin, Juan Shishido, Carlos Carrera, and Ahmad Faruqui
Presented at the Joint CREPC/SPSC Meeting, San Diego, CA
Presentation
Policies for Energy Provider-Delivered Energy Efficiency in North America
October 17, 2013
Presented to The World Bank, Washington, DC
Presentation
Dynamic Pricing – The bridge to a smart energy future
September 25, 2013
Presented at the World Smart Grid Forum, Berlin, Germany
Presentation
Redefining California's Energy Future
September 10, 2013
Presented at the Governor’s Grid Conference, Palo Alto, CA
Presentation
Surviving Sub-One Percent Sales Growth
September 9, 2013
Presented to the National Association of Business Economists, San Francisco, CA
Presentation
Resolving the Crisis in Rate Design
August 2, 2013
Presented at the EEI AltReg Webinar
Presentation
Dynamic Pricing 2.0: The Grid-Integration of Renewables
July 23, 2013
Ahmad Faruqui and Wade Davis
Presented at the IEEE PES GM 2013 Meetings, Vancouver, Canada
Article
Benchmarking Your Rate Case
July 2013
Published in Public Utilities Fortnightly
Report
Arcturus: International Evidence on Dynamic Pricing
July 1, 2013
Published by SSRN Working Paper Series
Article
Surviving Sub-One-Percent Growth
June 2013
Published in Electricity Policy
Presentation
The Slowdown in Sales Growth and the Prospects for Transmission
February 28, 2013
Presented at the EEI Energy Delivery Executive Advisory Committee, Charleston, SC
Presentation
Consistency of Results in Dynamic Pricing Experiments – Toward a Meta Analysis
January 29, 2013
Ahmad Faruqui, Sanem Sergici, and Eric Shultz
Presented at the DistribuTECH Conference, San Diego, CA
Article
Demand Growth and the New Normal
December 2012
Ahmad Faruqui and Eric Shultz
Published in Public Utilities Fortnightly
Presentation
Theory and Practice of Cost-Reflective Rates
November 29, 2012
Presented at the 5th Latin American Smart Grid Forum, Sao Paulo, Brazil
Presentation
Implementation of Dynamic Pricing: Trends and Debates
November 28, 2012
Presented at the 5th Latin American Smart Grid Forum, Sao Paulo, Brazil
Article
Dynamic Pricing of Electricity for Residential Customers: The Evidence from Michigan
November 2012
Ahmad Faruqui, Sanem Sergici, and Lamine Akaka
Published in Energy Efficiency
Presentation
Direct Load Control of Residential Air Conditioners in Texas
October 25, 2012
Presented before the Public Utility Commission of Texas
Report
Managing the Benefits and Costs of Dynamic Pricing in Australia
September 14, 2012
Prepared for The Australian Energy Market Commission (AEMC)
Presentation
Shaping Our Energy Future through Dynamic Pricing
August 21, 2012
Presented at the Smart Grid Educational Series, IBM Innovation Center, Foster City, CA
Presentation
The Future of Demand Growth: How five forces are creating a new normal
August 14, 2012
Presented at the Goldman Sachs 11th Annual Power and Utility Conference
Presentation
Architecting the Future of Dynamic Pricing
July 24, 2012
Presented at the National Association of Regulatory Utility Commissioners Summer Meetings, Portland, OR
Report
Time-Varying and Dynamic Rate Design
July 2012
Ahmad Faruqui, Ryan Hledik, and Jennifer Palmer
Published by The Regulatory Assistance Project
Presentation
The Transition to Dynamic Pricing
June 28, 2012
Presented at the National Town Meeting on Demand Response and Smart Grid
Presentation
Dynamic Pricing for Residential and Small C&I Customers
March 28, 2012
Presented at the Ohio Public Utilities Commission Technical Workshop
Report
Dynamic Pricing in a Moderate Climate: The Evidence from Connecticut
March 23, 2012
Ahmad Faruqui, Sanem Sergici, and Lamine Akaba
Published by SSRN Working Paper Series
Report
The Discovery of Price Responsiveness – A Survey of Experiments Involving Dynamic Pricing of Electricity
March 12, 2012
Ahmad Faruqui and Jennifer Palmer
Published by SSRN Working Paper Series
Report
Energy Efficiency and Demand Response in 2020 – A Survey of Expert Opinion
March 2012
Ahmad Faruqui and Douglas C. Mitarotonda
Published by SSRN Working Paper Series
Presentation
The Rediscovery of Demand-Side Management
January 19, 2012
Presented at the TVA Board of Directors Meeting
Article
Green Ovations: Innovations in Green Technologies
January 2012
Ahmad Faruqui and Pritesh Gandhi
Published in Electric Energy T&D Magazine
Presentation
U.S. Regulatory Mechanisms For Promoting Energy Efficiency
December 12, 2011
Presented at the Workshop on Policies for Energy Provider Delivery of Energy Efficiency, Sydney, Australia
Report
Energy Efficiency and Demand Response in 2020 - A Survey of Expert Opinion
November 2011
Ahmad Faruqui and Douglas C. Mitarotonda
Published by The Brattle Group, Inc.
Article
Smart Pricing, Smart Charging
October 2011
Ahmad Faruqui, Ryan Hledik, Armando Levy, and Alan L. Madian
Published in Public Utilities Fortnightly
Article
Dynamic Pricing of Electricity and its Discontents
October 2011
Ahmad Faruqui and Jennifer Palmer
Published in Regulation Magazine
Article
The Energy Efficiency Imperative
September 19, 2011
Published in Middle East Economic Survey
Presentation
The Tao of The Smart Grid
August 24, 2011
Presented to the Michigan Smart Grid Collaborative
Report
Dynamic Pricing of Electricity and its Discontents
August 3, 2011
Ahmad Faruqui and Jennifer Palmer
Published by The Brattle Group, Inc.
Article
Dynamic Pricing of Electricity in the Mid-Atlantic Region: Econometric Results from the Baltimore Gas and Electric Company Experiment
August 2011
Published in Journal of Regulatory Economics
Presentation
Energy Efficiency and Utility Demand-Side Management Programs
July 14, 2011
Presented to The World Bank
Report
The Costs and Benefits of Smart Meters for Residential Customers
July 2011
Ahmad Faruqui, Douglas C. Mitarotonda, Lisa V. Wood, Adam Cooper, and Judith Schwartz
Published by The Edison Foundation
Report
Bringing Demand-Side Management to the Kingdom of Saudi Arabia
May 27, 2011
Ahmad Faruqui, Ryan Hledik, Greg Wikler, Debyani Ghosh, Joe Prijyanonda, and Nilesh Dayal
Published by The Brattle Group, Inc.
Report
Measurement and Verification Principles for Behavior-Based Efficiency Programs
May 2011
Prepared for OPOWER
Presentation
Evaluation of Baltimore Gas and Electric Company’s Smart Energy Pricing Program
April 8, 2011
Presented to the 9th International Industrial Organization Conference
Presentation
The Benefits of Smart Meters
February 16, 2011
Ahmad Faruqui and Lisa V. Wood
Prepared for the NARUC Winter Meetings
Article
Gas Demand Response
2011
Published in Public Utilities Fornightly's Spark
Report
Assessing Ontario's Regulated Price Plan: A White Paper
December 8, 2010
Ahmad Faruqui, Philip Q Hanser, Ryan Hledik, and Jennifer Palmer
Published by The Brattle Group, Inc.
Presentation
Consumers Energy’s Personal Power Plan Pilot
December 2, 2010
Ahmad Faruqui, Sanem Sergici, and Lamine Akaba
Presented to Consumers Energy, Jackson, MI
Article
Household Response to Dynamic Pricing of Electricity – A Survey of 15 Experiments
October 2010
Published in Journal of Regulatory Economics
Article
Unlocking the €53 Billion Savings from Smart Meters in the EU: how increasing the adoption of dynamic tariffs could make or break the EU's smart grid investment
October 2010
Published in Energy Policy
Presentation
The Case for Dynamic Pricing
August 23, 2010
Presented at Smart Grid Latin America
Presentation
Demand Response & Energy Efficiency: The Long View
August 12, 2010
Presented at the Goldman Sachs Tenth Annual Power and Utility Conference, New York, NY
Report
The Impact of Dynamic Pricing on Low Income Customers
June 2010
Ahmad Faruqui, Sanem Sergici, and Jennifer Palmer
Published by The Edison Foundation
Presentation
Is the smart grid going to fare better in competitive markets?
April 14, 2010
Presented at the Gulf Coast Power Association Spring Conference, Houston, TX
Article
Fostering Economic Demand Response in the Midwest ISO
April 2010
Published in Energy
Article
On Demand
March 12, 2010
Published in UtilityWeek
Article
Rethinking Prices
January 2010
Published in Public Utilities Fortnightly
Article
The impact of informational feedback on energy consumption - A survey of the experimental evidence
2010
Ahmad Faruqui, Sanem Sergici, and Ahmed Sharif
Published in Energy
Article
Ethanol 2.0
December 2009
Robert L. Earle and Ahmad Faruqui
Published in Regulation
Report
Dynamic Pricing: Potential Wholesale Market Benefits in New York State
October 27, 2009
Published by New York Independent System Operator, Inc.
Presentation
Lessons from Demand Response: Trials and Potential Savings for the EU
October 12, 2009
Presented at Smart Meters, Smart Prices
Report
Unlocking the €53 Billion Savings from Smart Meters in the EU
October 2009
Published by The Brattle Group, Inc.
Presentation
The Impact of Dynamic Pricing on Westar Energy
September 18, 2009
Presented at the Smart Grid and Energy Storage Roundtable, Topeka, KS
Article
Piloting the Smart Grid
August 2009
Published in The Electricity Journal
Article
The Power of Dynamic Pricing
April 2009
Ryan Hledik, Ahmad Faruqui, and John Tsoukalis
Published in The Electricity Journal
Article
Inclining Toward Efficiency
August 2008
Published in Public Utilities Fortnightly
Article
Mandating Demand Response
January 2008
Jackalyne Pfannenstiel and Ahmad Faruqui
Published in Public Utilities Fortnightly
Article
The Power of Five Percent
October 2007
Published in The Electricity Journal
Article
Dropping Your Load to Reduce Your Carbon Footprint, op-ed
August 22, 2007
Jon Wellinghoff and Ahmad Faruqui
Published in San Francisco Chronicle
Article
Toward a New Paradigm for Valuing Demand Response
May 2006
Robert L. Earle and Ahmad Faruqui
Published in The Electricity Journal
Article
Controlling the thirst for demand
December 2, 2005
Ahmad Faruqui, Robert L. Earle, and Anees Azzouni
Published in Middle East Economic Digest
Article
Reforming electricity pricing in the Middle East
December 1, 2005
Ahmad Faruqui, Robert L. Earle, and Anees Azzouni
Published in Middle East Economic Survey
Article
Quantifying Customer Response to Dynamic Pricing
May 2005
Ahmad Faruqui and Stephen S. George
Published in The Electricity Journal
Article
Demise of PSE’s TOU program imparts lessons
January 2003
Ahmad Faruqui and Stephen S. George
Published in Electric Light & Power
Article
Pricing reform in developing countries
September 2002
Published in Power Economics
Article
The barriers to real-time pricing: separating fact from fiction
July 15, 2002
Ahmad Faruqui and Melanie Mauldin
Published in Public Utilities Fortnightly
Article
The value of dynamic pricing
July 2002
Ahmad Faruqui and Stephen S. George
Published in The Electricity Journal
Book
Electricity Pricing in Transition
2002
Ahmad Faruqui, Kelly Eakin, and eds.
Published by Kluwer Academic Publishing
Article
Analyzing California’s power crisis
October 2001
Ahmad Faruqui, Hung-po Chao, Vic Niemeyer, Jeremy Platt, and Karl Stahlkopf
Published in The Energy Journal
Article
Getting out of the dark
October 2001
Ahmad Faruqui, Hung-po Chao, Vic Niemeyer, Jeremy Platt, and Karl Stahlkopf
Published in Regulation
Article
Hedging Exposure to Volatile Retail Electricity Prices
June 2001
Ahmad Faruqui, Bruce Chapman, Dan Hansen, and Chris Holmes
Published in The Electricity Journal
Article
California syndrome
May 2001
Ahmad Faruqui, Hung-po Chao, Vic Niemeyer, Jeremy Platt, and Karl Stahlkopf
Published in Power Economics
Article
The choice not to buy: energy savings and policy alternatives for demand response
March 15, 2001
Ahmad Faruqui and Steve Braithwait
Published in Public Utilities Fortnightly
Article
Tomorrow’s Electric Distribution Companies
January 2001
Ahmad Faruqui and K. P. Seiden
Published in Business Economics
Article
Bundling Value-Added and Commodity Services in Retail Electricity Markets
December 2000
Ahmad Faruqui and Kelly Eakin
Published in The Electricity Journal
Book
Pricing in Competitive Electricity Markets
2000
Ahmad Faruqui, Kelly Eakin, and eds.
Published by Kluwer Academic Publishers
Book
Customer Choice: Finding Value in Retail Electricity Markets
1999
Ahmad Faruqui, J. Robert Malko, and eds.
Published by Public Utilities Reports, Inc.

Ahmad has numerous interests including photography, travel writing, and military history.