Brattle Principal Ahmad Faruqui will join a panel titled “Introducing New Rates with Help from Dr. Seuss” at the Peak Load Management Alliance (PLMA) Conference, which will be held November 4–6 in St. Petersburg, FL.

The panel will discuss new rate plans and will include an abbreviated adaptation of Dr. Seuss’ Green Eggs and Ham with phrases raising the usual utility and customer concerns.

For more information about the PLMA Conference, please visit the event website.

Dr. Faruqui’s slides can be found here.