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May 28, 2020
Ahmad Faruqui to Join a PLMA Dialogue on Electricity Pricing

Brattle Principal Ahmad Faruqui will join a Peak Load Management Association (PLMA) Dialogue on “Why Is Electricity Pricing So Difficult? Between a Rock and a Smart Meter,” which will take place May 28, 9:30–10:30 a.m. (PT)/12:30–1:30 p.m. (ET).

Dr. Faruqui will discuss how some utilities are succeeding with time-of-use (TOU), demand, and dynamic pricing; where the barriers are today; and how to design pricing options that customers will understand and want.

For more information or to register, please visit the PLMA website.

The slides that Dr. Faruqui presented can be found below.