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December 11, 2012
Brattle Principal Ahmad Faruqui to Participate in Opower Webinar Series

Brattle principal Ahmad Faruqui will be speaking during an upcoming webinar in Opower’s ongoing webinar series, “The Power of Energy Information.” The webinar, “Pilot to Program: How Utility Customer Behavior Programs Have Matured,” will take place Tuesday, December 11, 2012 from 4-5 pm EST. The webinar will provide an overview of behavioral program performance across the country, offer a guide for including behavioral programs in state energy efficiency resource standards, and illustrate real-world examples of why these programs have proven to be good business strategies for the utility industry. It will also focus on suggested approaches on how to characterize a behavioral program’s long-term value, both in terms of cost-effectiveness and accounting towards energy efficiency resources standards’ (EERS) goals. Dr. Faruqui will speak alongside Arkadi Gerney of Opower to share recommendations for treatment of behavioral energy efficiency programs as a long-term resource in EERS policies. For more information, please visit Opower’s website.