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June 04, 2014
Sanem Sergici to Present in Upcoming Opower Demand Response Webinar

Brattle senior associate Dr. Sanem Sergici will present in an upcoming Opower webinar. The webinar, “Unlocking the $3B Residential DR Opportunity through Behavior,” is part of The Power of Energy Information webinar series and will take place on Wednesday, June 4, 2014.

The webinar will discuss the significant opportunity (an estimated $3 billion according to a Brattle study) that could occur if utilities deliver 65 GW worth of annual peak reduction in the residential sector by 2019. To achieve this, leading utilities are using cost-effective behavioral strategies to drive measurable peak reduction, such as leveraging energy and billing data, behavioral science, and personalized real-time digital communications.

Dr. Sergici will present her research on the current state of residential demand response (DR), and how forward thinking utilities are taking advantage of this untapped potential.

For more information, or to register for the webinar, please visit the Opower website.