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May 02, 2011
Brattle Principal Ahmad Faruqui Speaks on the Future of Dynamic Pricing for NPR Affiliate Station

Brattle Principal Ahmad Faruqui was recently featured as a guest speaker on the topic of dynamic pricing for “The Conversation,” a call-in news program aired on Seattle-based NPR affiliate station KUOW.

Dr. Faruqui, an expert in smart grid and dynamic pricing issues, discussed with show host Ross Reynolds dynamic pricing as it applies to all sectors of the economy, particularly concerning the electric industry. The segment also covered the future of dynamic pricing and whether pricing based on supply and demand is a good deal for consumers.

To listen to Dr. Faruqui’s segment on “The Conversation,” please visit their website.