David Gal

Professor Gal is a Professor of Marketing and Interim Department Head of the Marketing Department at the University of Illinois Chicago.

He is an expert in consumer behavior, judgment & decision-making, and marketing, and has researched a variety of consumer behavior-related topics, from loss aversion to the role of identity in consumer choices. Professor Gal’s research interests also include survey and research methods, marketing management, and business intelligence that can be gathered through social media analytics. In addition to his research, Professor Gal has consulted on consumer-focused marketing topics for Fortune 500 companies and both designed and analyzed consumer surveys in litigation contexts.

Professor Gal is the Co-Editor-in-Chief of Consumer Psychology Review and the Associate Editor of the Journal of Consumer Psychology, and he has published extensively in leading academic journals. At the University of Illinois Chicago, he teaches courses on consumer decision-making, marketing management, and marketing-led innovation. Prior to joining the University of Illinois Chicago, he taught marketing at Northwestern University.