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Chekitan S. Dev

Outside Expert
Cornell University's SC Johnson College of Business
To contact Chekitan S. Dev, please email Jake George at Jake.George@brattle.com or call +1.617.864.7900

Dr. Chekitan S. Dev is the Singapore Tourism Distinguished Professor, Professor of Marketing and Professor of Management at Cornell University’s SC Johnson College of Business. He is a leading expert and globally recognized thought leader in the area of hospitality branding.

Dr. Dev is known for his deep understanding of marketing, branding, strategy e-commerce, online travel agents, and other topics related to the hospitality, travel, and tourism industries. In addition to his academic work, he has served as a consultant and expert witness for Am Law 100 law firms; hospitality and travel brands such as Hilton, Hyatt, MGM Resorts, Marriott, Disney, and Expedia; and many other prominent global brands in a wide range of industries.

A prolific and award-winning writer, Dr. Dev authored Hospitality Branding and has published research in esteemed publications, including the Journal of Marketing, the Journal of Marketing Research, MIT Sloan Management Review, and Harvard Business Review. As a commentator, he has been interviewed by news outlets such as The New York Times, The Wall Street Journal, The Economist, Businessweek, and National Public Radio.

Dr. Dev has received numerous undergraduate and graduate teaching awards at Cornell, including the Dean’s Academic Excellence Award and an eCornell Trailblazer Award. Among his other accolades, Hospitality Sales and Marketing Association International (HSMAI) has named him as one of the “Top 25 Most Extraordinary Minds in Hospitality and Travel Sales and Marketing.”

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