Evaluating Consumer Perception in Alleged Product Disparagement - Brattle

We were retained by counsel for a consumer products company, which had alleged that an academic article contained false and disparaging statements about its product. Brattle conducted a consumer perception survey to assess whether the challenged statements were understood by consumers to refer to the client’s product. The results showed that a meaningful share of respondents made that association – and did so at significantly higher rates for our client’s product than for competing products.

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