Smartwatch App Access Survey and Opposing Survey Evaluation in AliveCor v. Apple - Brattle

A Brattle team was retained to evaluate consumer perceptions related to smartwatch app access. Working with an academic expert in marketing, we designed a survey to assess the extent to which smartwatch owners, at the time of purchase, considered potential future restrictions on their ability to use third-party smartwatch apps of their choice. Brattle also collaborated with the academic expert and counsel to evaluate surveys and economic analyses submitted by the opposing party’s survey and economic experts.

Practices

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