Our client, a major retailer known for its wine selection, sued a chain of retail liquor stores for falsely claiming that it consistently underpriced our client on the sale of the same or similar wines. We addressed both liability and damages issues, collecting and performing statistical analysis on wine pricing data gathered from both parties. This exercise clearly demonstrated that there was no consistent underpricing as claimed by the defendant. We also performed an event study to determine the lost sales that could be attributed to the advertising campaign. This case settled on favorable terms for our client.