Valuing Attributes of Music Streaming Services
The Brattle Group was retained by counsel for SoundExchange to measure the value that consumers placed on certain features of alternative music streaming services. We designed and conducted a conjoint survey to estimate the value that consumers place on key attributes of the services, such as their ability to select songs on demand. Brattle principal and Nobel laureate Dan McFadden designed and implemented a conjoint survey to measure the relative value of those features. Those values were used by an economic expert to determine the proper royalty rate that music services should pay record labels and recording artists.