For the joint venture between Coors and Miller, Brattle economists developed unilateral effects models to predict the magnitude of price changes from the merger within particular brand categories. As part of this analysis, we examined the extent to which a price increase in one brand would cause sales to be diverted to another brand. In addition, we estimated the savings in shipping costs that would result from the proposed acquisition. The DOJ chose not to challenge the joint venture based in part on the expected savings in shipping costs.

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