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Dr. Jovanovic has over two decades of experience providing economic and statistical analysis in litigations, government investigations, and regulatory proceedings. He focuses on matters including consumer protection, securities, and finance.

An important part of Dr. Jovanovic’s practice involves assisting clients in responding to formal investigations and requests for data and analyses from regulatory entities such as the U.S. Federal Trade Commission, the U.S. Securities and Exchange Commission (SEC), offices of state attorneys general, and self-regulating organizations such as the Financial Industry Regulatory Authority and U.S. stock exchanges. He has provided testimony before the various federal and state courts, the SEC, the International Chamber of Commerce’s International Court of Arbitration, and the American Arbitration Association.

Additionally, Dr. Jovanovic has served as a consulting expert on a number of cases that have required sophisticated econometric analyses to address liability and damages issues. He has extensive experience analyzing multi-level marketing compensation models in the nutrition, supplements, and cosmetics sectors, and has also provided testimony and economic analyses on behalf of other life sciences companies.

Dr. Jovanovic has taught graduate-level econometrics courses at New York University and Johns Hopkins University. A number of academic and professional journals have published his research, and he has lectured on economic issues in a variety of continuing legal education forums.

Representative Engagements
Consumer Protection
Served as a consulting expert for a company facing the FTC investigation examining liability and damages relating to allegations that the multi-level marketing business model was a pyramid scheme. The analysis included evaluating claims that the company overstated marketers' potential earnings.
Securities Class Action
For Securities and Exchange Commission v. Houston American Energy Corp., built time series models of returns and volatility to assess securities’ price responsiveness to new information allowing for time-varying market volatility, and provided expert report and rebuttal expert report.

Addressed issues of efficiency and materiality in numerous Security Class Action cases using sophisticated econometric models.

Finance Regulatory
Assessed allegations of “spoofing” and “layering” in equity and option trading by a high frequency trader.

Conducted analyses of an ETF share creations and redemptions and addressed the allegations of ETF price manipulation Finance Regulatory and Internal Investigations Finance Regulatory and Internal Investigations.

Magic Hours Prod., Inc. v. TIME of My Life Pty Ltd, ICDR Case No. 50 140 T 00647 11. Arbitration appearance and expert report. Opined on damages stemming from violation of certain contractual rights.
January 01, 2017
Joseph v. Hogan, No. 06-CV-1042 (E.D.N.Y. 2006). Declaration, deposition testimony, expert report and rebuttal report. Opined on specific aspects of the sampling methodology developed by the Plaintiff’s expert.
December 01, 2016
Tabbane v. Colgate Palmolive Serv. (ICC 2008). Expert report and rebuttal expert report. Opined on the Claimant's experts' methodology for estimating damages arising from the termination of a business relationship.
November 01, 2016
Houston American Energy Corp., the Securities and Exchange Commission Administrative Proceeding File No. 3-16000. Expert report and rebuttal expert report. Evaluated the materiality of several alleged misrepresentations in the defendants’ public filings.
February 01, 2016
A Look Into FTC's Thinking on Pyramid Scheme Potential
March 23, 2020
Branko Jovanovic, Pablo Robles, and Jeremy Smith
Published in Law360
Target Date Funds: Economic, Regulatory And Legal Trends
December 08, 2017
Published in Law360
Target Date Funds: Economic Regulatory, and Legal Trends
September 26, 2017
Published by The Brattle Group, Inc.

In the first of a series of papers examining key economic, regulatory, and legal issues related to target date funds (TDFs), Brattle experts Chris Laursen, Ioannis Gkatzimas, and Branko Jovanovic provide an overview of TDFs, report on significant market trends, and summarize recent related litigation.

Proposal to Remedy Horizontal Shareholding is Flawed
July 18, 2017
Published in Law360

This article evaluates a proposed remedy that would allow investors to hold shares in one company in a concentrated industry, or limit their shareholdings to no more than one percent of the industry.

Testing for Materiality in Volatile Markets
January 14, 2010
Branko Jovanovic and Edward Fox
Published in Securities Law360: Litigation, Policy & People News
News & Events
July 23, 2021
Dr. Branko Jovanovic to Join ABA Section of Antitrust Law Panel to Discuss Building a More Inclusive Environment for LGBTQIA+ Practitioners

Brattle Principal Dr. Branko Jovanovic will join an American Bar Association (ABA) webinar sponsored by the Section of Antitrust Law and the Diversity.Advanced initiative, “Finding Success: Sexual Orientation, Gender Identity, and Expression in the Section,” on Friday, July 23 at 9:00 a.m. (PT) | 12:00 p.m. (ET).

November 25, 2020
Branko Jovanovic to Discuss COVID-19-Induced Insurance Claims at Volterra Fietta Virtual Seminar

Brattle Principal Branko Jovanovic will join the Volterra Fietta virtual seminar, “Addressing Payments Defaults and Flow of Funds Difficulties During the COVID-19 Crisis,” which will take place on November 25 at 8:30 a.m. (ET) / 1:30 p.m. (GMT).

March 23, 2020
Brattle Economists Publish Law360 Article Addressing Recent Working Paper That Overstates an MLM's Potential to Become a Pyramid Scheme

Brattle Principal Branko Jovanovic, Associate Pablo Robles, and Senior Research Analyst Jeremy Smith recently authored a Law360 article titled “A Look Into FTC’s Thinking on Pyramid Scheme Potential.”

October 15, 2019
The Brattle Group Deepens Footprint in Midwest with Opening of Chicago Office

The Brattle Group announced today the opening of a new office in Chicago, its 11th office around the world. This new office will enable Brattle to enhance its support of local clients, as well as to expand relationships with academic and industry experts in the region.

July 17, 2018
Brattle Announces the Promotions of Branko Jovanovic and Jeremy Verlinda to Principal

The Brattle Group is pleased to announce the promotions of Branko Jovanovic and Jeremy Verlinda to Principal.

September 26, 2017
Brattle Experts Examine Target Date Funds in New Publication

In the first of a series of papers examining key economic, regulatory, and legal issues related to target date funds (TDFs), Brattle experts Chris Laursen, Ioannis Gkatzimas, and Branko Jovanovic provide an overview of TDFs, report on significant market trends, and summarize recent related litigation.

July 18, 2017
Brattle Economists Author Law360 Article on Proposed Remedies to Horizontal Shareholding

Brattle economists Elaine Buckberg, Steven Herscovici, James Reitzes, and Branko Jovanovic have authored a Law360 article addressing claims from recent studies that competition is adversely affected when “institutional investors hold significant shares in multiple firms within a ‘concentrated’ industry.”

Personal Interests

Branko lives in Chicago with his husband and son, and their dog and two cats. He enjoys entertaining friends and family, knitting and travelling. Branko is a member of Washington, D.C. LGBT Bar Association.